Customers' Attitude Towards Digital Advertising Communication
نویسندگان
چکیده
This article aims to investigate how consumers feel about digital marketing messages before making a purchase. 198 respondents the research solely utilised conventional lines of communication and refrained from using channels while purchases. The essay outlines benefits not communicating digitally. Additionally, uses cluster analysis identify client categories that use methods.
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ژورنال
عنوان ژورنال: E3S web of conferences
سال: 2023
ISSN: ['2555-0403', '2267-1242']
DOI: https://doi.org/10.1051/e3sconf/202339907003